I'm a sr graphic & web designer
Hi! I'm Gastón, very passionate about my profession. I invite you to discover my work. It's a great time to partner and help you grow!
ABOUT ME
I am a highly creative and motivated graphic designer with more than 16 years of experience managing several simultaneous design, web design, animation and digital marketing projects. I have in-depth, end-to-end knowledge of design processes from conceptualization to commercialization. Excellent interpersonal and collaboration skills, along with a strong willingness to take on new challenges.
WEB DESIGN & MULTIMEDIA
Design of personalized corporate and institutional websites.
- WordPress
- Frontend design
- UX Design
- UI Design
- Animation
- Video edition
GRAPHIC DESIGN
Solutions for all types of companies and sectors.
- Visual identity
- Packaging
- Editorial
- Commercial graphics
- 3D design
I have been on a long professional journey, full of great experiences and learnings.
EDUCATION AND PERSONAL EXPERIENCE
2007
Bachelor of Fine Arts in Graphic Design
School of Visual Arts (ESAV), Buenos Aires - 2007
2019 / PRESENT
Marketing Manager & Sr Graphic Designer - Ardent SRL
- Coordinate and manage the company's marketing and communications
strategy, planning, and execution, integrating with sales team, and conducting
market research and analysis - Develop company web site, including online store.
- Expanded and manage multiple sales channels
- Perform SEO analysis and monitor web analytics.
- Implemented digital advertising campaigns on Google Ads and Facebook Ads
- Perform competitor and audience analysis. Create and maintain databases to
store customer information and marketing data - Create and schedule content for social media accounts
- Graphic design
- Web design
- SEO
- Marketing
- Branding
- Communication
- Social media
- Ecommerce
- Emailing
- Google ads
- Facebook ads
- UX/UI
2013 / 2017
Marketing Manager & Sr Graphic Designer - Mercado Victoria S.A.
- Planned and developed digital marketing strategy and oversaw successful campaign for multiple car dealerships (Mitsubishi, Kia, Chery, DFSK, Motozone)
distributed throughout the country. - Led design efforts for communications and social media, print collateral, and event materials.
- Designed and developed company web sites. Monitored site traffic, back links and ad performance.
- Implemented digital advertising campaigns on Google Ads and Facebook Ads.
- Performed competitor analysis.
- Created reports for management on key metrics such as revenue generated by campaign performance.
- Graphic design
- Web design
- SEO
- Marketing
- Branding
- Communication
- Social media
- Emailing
- Google ads
- Facebook ads
2009 / 2013
Ssr Graphic designer - D&F Fiduciaria S.A.
- Designed and developed company websites.
- 3D rendered architectural floor plans.
- Produced original graphic design work for advertising in newspapers and magazines.
- Designed graphic art and promotional materials, including brochures, pamphlets, newsletters, and flyers to be used at exhibitions.
- Managed external vendor relationships for all print projects.
- Created videographic productions.
- Graphic design
- Web design
- SEO
- Marketing
- Branding
- Communication
- Social media
- Emailing
2007 / PRESENT
Sr freelance Graphic Designer
- Clients: National University of the South, Ediba, Autódromo Ezequiel Crisol, Domino Group, Servin Ingeniería (Argentina), The Good Guys
(Uruguay), among many others. - Developing brand image according to client specifications.
- Designing personalized company and institutional websites; especially online shops, focused on achieving business goals and high conversion.
- Creating and publishing content for multiple social media accounts.
• Monitoring engagement and mentions, growing a community of customers, and reporting and analyzing the results. - Editing and retouching photographs for marketing materials.
- Designing and layout books for both print and eBook formats.
- Creating catalog templates.
- Graphic design
- Web design
- SEO
- Marketing
- Branding
- Communication
- Social media
- Ecommerce
- Emailing
- Google ads
- Facebook ads
- UX/UI